What is Content Marketing?
Traditional Marketing is getting less effective minute-by-minute. Being a Marketer, you should know other tactics!
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action. It’s not about selling products, a business should focus on providing the content relevant for the end user and solve their problems.
Why should Someone buy Something from you?
Either your product is that good, someone can’t resist or your content had to be engaging enough to persuade them to buy it from you. All big brands are focused on Content based marketing. Why? Because they know the real worth of single piece of content. This creates an image in consumers mind, and force them to purchase. Being a marketer or a business, you had to be aware of the buyer’s persona. From Social Platforms to any other enterprise, everything is running on content, even this blog post. A web developer will need content for the website or either it would just be blank sheet on the servers!
Try not to confuse between Content and Information. Any other company would post information, to sell. Sometimes it might create cause an effect, but this is not enough to create an impact. That’s what makes content marketing so intriguing in today’s environment of thousands of marketing messages per person per day! Some of the greatest marketers say “Marketing is impossible without great Content”. No Doubt!