Outbound marketing refers to any kind of marketing where a company initiates the conversation and sends its message out to an audience. This include more traditional forms of marketing and advertising such as TV commercials, radio ads, print advertisements for example (newspaper ads, magazine ads, flyers, brochures, catalogs, etc.), tradeshows, outbound sales calls and email spam.

Outbound marketing is the opposite of inbound marketing. It is generally harder to track and less profitable than inbound marketing, but organizations still spend as much as 90% of their marketing budgets on outbound marketing.

Whereas, Inbound marketing, in simple terms, is the process of helping potential customers find your company. This frequently happens before the customer is even ready to make a purchase, but making contact early can turn into brand preference and, ultimately, leads and revenue. It is a form of pull marketing for example Content Marketing, Blogs, Events, Search Engine Optimization, Social Media and more to create brand awareness and engage with new customers.

 Inbound marketing focuses on visibility and new methods geared towards building awareness, developing relationship and generating leads. Inbound marketing has the powerful ability to put customers in the driver’s seat, connecting you with people who are genuinely interested in what you have to say.

Inbound Marketing pulls interested reader in, while outbound marketing is written to sell products. Outbound Marketing is a one way communication, whereas Inbound solves customers needs. Inbound Marketing focuses on to interact with the end user in the best possible way, while outbound disrupts whatever content is being consumed. Inbound Marketing can be seen on Websites, Blogs, E-books, Opt-in emails, Search engine results pages, social media, whereas Outbound Marketing can be seen on TV ads, Billboards, Pop-up internet ads, Telemarketing, Magazines.