As a business, one should consider marketing on all platforms. Tiktok is one of the fastest growing social media platforms with over 800 million active users in 2020, which takes it on the 9th term amongst all social media platforms ahead of some of the well known sites such as LinkedIn, Snapchat, Twitter.  Marketing on Tiktok will be a plus-point for marketers to get quantifiable results both organically and through paid media. 

In the past few years, many people got famous and known through tiktok, as it has the best platform to reach out audiences. Marketing on any platform can be make worth it, if marketed the right way. In 2020, most of the brands are using tiktok business for paid ads and approaching tiktokers to market their product or services.

Now, let’s make one thing clear. Most people claim tiktok is only for kids! They are mistaken! TikTok is a platform for everyone. Adults too are getting involved and  engaging through this.

Is TikTok viable for brands? 

As we’ve discussed earlier, tiktok is experiencing exponential growth, more and more users are joining day by day so there are more chances for brands to tap potential audiences by means of their strategies and creatives. Washington post, Calvin klein, Gym Shark, BMW are some of the brands that had took instant growth within a short period of time. 

What content to post?

As tikTok is a video based platform, mostly a trend setter game, for example Justin Bieber made a video on a voiceover and danced on a step, followed by a trend ,youngsters and adults started copying, that makes up a trend. For a business, a short video or animation with creative information can be enough, to catch users attention but it should be with-in the first 3 seconds, to get better engagements and conversion.