What is Branding?
Branding is creating a strong, positive image in consumers mind to change their perception about your company. It is a marketing practice creating a brand name logo and design, something unique that is both attractive and attention seeking to distinguish itself from other products and services. This will create an impression in end users mind and loyalty towards a brand.
What are the elements of branding?
Logo the face of the brand, how a customer identifies a brand
Mission and Vision these are the most important statements of the brand. The pillar, the policies, the aim where a brand is , where it will be in the coming years. This is also set to motivate the employees of the company.
Website along with the logo this will represent a brand, all the relevant information for the end user that will make them trust the brand
and all the other marketing and promotional activities, specially the content and quality products.
Why Branding is important?
Branding is the most critical and important part for how a consumer look towards your brand, how they perceive your brand. This will bring in more customers and revenues for a business. If a business has set short term goals they might survive but for the long term, they had to focus on the term Branding! Now, what are the advantages of branding?
- Branding brings new customers
- Existing customers loyalty
- Built brands recognition
- Increased business valuation
- Increased revenues
- Builts trust in the marketplace
- Pride and satisfaction for both employees and employer