Before starting one must know what is Digital Marketing? Social Media Advertising? It is the component of marketing that utilizes internet and online based digital technologies to promote products and services. Social media advertising is a must if you’re looking to reach a new, targeted audience—fast. Whether you Like it or not, organic reach is harder and harder to achieve nowadays. Certain of some viral quality content, for the time being. Most of the business are afraid to put their money on table, still demanding for quantifiable results. This might limit their growth, moreover, lead their business towards failure.

Advertising on Social Media is a hyper-direct way to reach the audience you want. You can target brand new customers or returning ones. All the major social media platforms offer advertising options, choosing each of those platforms might not be profitable. When choosing where to post your ad, the first thing needed to be considered is your target audience. Where is your target group most engaged, most accessible. Who is your target group? teens? Tiktok  is the right platform! adults? Facebook is the most loved! Try looking at which social networks perform well organically for your brand. Where does your content naturally strike a chord with fans? This is an obvious choice for your first social media ad campaigns.   

Starting a business is no big deal. Generating revenues that are enough for the business, surviving in this competitive environment is. The Right content, Right strategy at the Right time thing needed to be considered. But most importantly, the digital channels you use to market. Most people, claim for, not getting leads, sales. The reason behind this is not building the right Strategy. Different Ads, A/B testing, Retargeting needs to be practiced. Creating campaigns in a unique way, experimenting the new emerging platforms, keeping your audiences involved by tapping into trending topics, Being creative with constraints, keeping things simple, will get the best results from social media campaigns